EasyDo Products Ltd. is a British family owned company who design, manufacture and sell effective household cleaning tools that delight customers.
All our products are manufactured and assembled in the UK - at our factory located in Wellingborough, Northamptonshire - with a commitment to sustainability, environmental integrity and responsible product development.
By combining innovative design with functional practicality, listening to our consumers and continually improving and expanding our range, we offer products that really work.
We know they work because our consumers tell us they love them and that they meet their needs in exactly the right way and that is why they come back and buy them again and again.
We sell successfully all over the world and we are always happy to hear from consumers or retailers who want to find out more.
EasyDo Products Ltd was founded in the UK in 1968 by Solomon and Benny Neumann, the current directors' grandfather and father. They were Czech refugees, and Solomon had previously been one of the founders and technical innovators at the DIY brand Polycell.
Solomon and Benny were innovators and EasyDo’s focus was on new, effective DIY products. Early products included the first grout whitener, innovative wood filler and paint/paraffin reodourants.
When Benny could not find a suitable hob cleaner, he formulated and developed Hobcare, the UK's first hob cleaning range which is still a customer favourite today.
In 1985 Benny launched Dishmatic® - the UK's first fillable and refillable washing up tool which is now instantly recognisable in kitchens everywhere.
During the early years the product was manufactured in a dilapidated mill in Wellingborough, Northamptonshire.
The company still manufactures in the same town today but now we operate a 5500 m2 factory with state of the art machinery and quality control processes.
Today Dishmatic® is exported all across the globe and is the 'dish friend' of choice for millions of households worldwide.
Dishmatic® is our hero product (or should we say heroine, as we find it is still mostly women who use it, although we hope this will change!) and is much loved by its users.
Dishmatic® is a dispensing fillable and reliable washing up tool that’s well established, tried and tested for many years. It is seen as a modern, friendly useable product with a real personality as well as practicality in the kitchen – a genuine ‘dish friend’.
The Dishmatic range includes other clever cleaning tools to make chores that bit easier.
The Dishmatic Glide Brush is designed and manufactured in the UK.
With the concept of the Dish Brush reinvented in mind, it has been specially designed with a combination of bristles and blades to work effectively and to stay clean.
Our Bathmatic, Linti and Home Proud ranges complete our portfolio, all of them anticipating and exceeding the requirements of specific consumers.